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Trust Signals by Dusti Arab @ the reinvention co

Making decisions + making an impact

Published 15 days ago • 1 min read

Trust Signals

the reinvention co

Hey Reader,

I shouldn’t be surprised by needing to pivot this deep into 2025, but here we are, finding ways to make some magic out of the mess and figure out a way to make it work no matter what.

At the end of last week, I found myself in quite the bind.

Within about a 2-hour span, I heard back that my cottage permit for the candied jalapeños was rejected, my au pair went down with strep throat, and now I needed to pack for my sister’s destination wedding that we were driving to somewhere in the middle of taking care of a toddler and wrapping up some last business related items I needed to get out the door.

Suffice it to say, none of those things got out the door (except for the family and I, who made it to the wedding and had a lovely time).

But yesterday, I sat down at my desk, fully aware that I had some decisions to make if I want to be able to participate in holiday markets as Hearth & Hollow this year.

Read the rest here.

You might recognize Sam from her Referral Worthy interview.

Or maybe it's from her newsletters that are actually worth reading every week.

Either way, she's one of the only folks I trust when it comes to writing and editing advice.

If the AI slop era has you longing to write something that matters, give yourself the gift of a space to cultivate that skill. (Use code DUSTI at checkout.)

Wanna hang IRL?

I'll be at Kindred this Thursday and Ecommerce and Coffee next Wednesday. Community online is great, but getting together in person is way better.

Talk soon,

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Welcome to the Tuesday tastemaker

Cultural + marketing observations from a wizened GenXer who's been writing, editing, and marketing in the so-called trenches for over a decade.

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Trust Signals by Dusti Arab @ the reinvention co

for service-based entrepreneurs who know trust is the real algorithm

Dusti Arab is a marketing strategist and the founder of The Reinvention Co, where she helps values-driven business owners build regenerative marketing systems rooted in trust, resonance, and results. She’s the creator of Referral Worthy, the podcast and methodology for turning exceptional client experiences into word-of-mouth engines. With a background in creative direction, messaging, and operations, Dusti specializes in making your business unmistakable - and easier to talk about. If your marketing isn’t working the way it used to, she’s the strategist you call when you’re ready to be known for what you actually do best.

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