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Trust Signals by Dusti Arab @ the reinvention co

for service-based entrepreneurs who know trust is the real algorithm

Dusti Arab is a marketing strategist and the founder of The Reinvention Co, where she helps values-driven business owners build regenerative marketing systems rooted in trust, resonance, and results. She’s the creator of Referral Worthy, the podcast and methodology for turning exceptional client experiences into word-of-mouth engines. With a background in creative direction, messaging, and operations, Dusti specializes in making your business unmistakable - and easier to talk about. If your marketing isn’t working the way it used to, she’s the strategist you call when you’re ready to be known for what you actually do best.

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Time to get your fall garden in!

Hearth & Hollow September 23, 2025 Hey Reader, Dusti here. It's been a minute! I've been in the backyard, listening to podcasts, running experiments, and growing approximately one metric fuckton of tomatoes. Beginning this week, you'll be hearing from me slightly more often - I'm shooting towards a monthly cadence to share more of what's going on at Hearth & Hollow and in the wider community regarding food security, local resiliency initiatives, and looping you in on the national conversation...
5 days ago • 2 min read

The dream worth the effort

Trust Signals the reinvention co Hey Reader, My son Emerson is two and half, and like most kids that age, he absolutely loves going to the park. My husband and I usually take him to the one closest to our house, but last week, we opted for one a little further away (but closer to ice cream). It was the right call - he got right to work exploring the new structure, giving a balance beam a try even when he couldn't reach the rails on either side of him. To Emerson, dad is more of the fun park...
12 days ago • 2 min read

What will no longer wait?

Trust Signals the reinvention co Hey Reader, So I finally read The Alchemist. I’ve seen it on so many self-help shelves over the years but never actually picked it up. After seeing it on Kindle Unlimited the other day, I was out of excuses not to. Halfway in, it felt like the book had grabbed me by the shoulders and shaken me. I put it down to take a walk through the woods with tears in my eyes, confronted once again by the fact that I couldn’t keep ignoring - that I wasn’t living out what I...
18 days ago • 2 min read

Time to clear the decks - start here

Trust Signals the reinvention co Hey Reader, Whether or not you identify as an astro girlie, I bet you're feeling the call of Big Fall Energy. Enter... Friday's feisty lil New Moon in Virgo. The Virgo queen herself She's sharp, she's organized, and she's here to get. shit. done. And in today's edition of Trust Signals? I'm going to help you do just that. Let's get started by clearing out your godforsaken inbox so you can actually think. Easy Unsubscribe in Gmail So I discovered this handy new...
about 1 month ago • 2 min read

How to actually find your people

Trust Signals the reinvention co Hey Reader, Building community as an adult is hard. Especially when you’ve just moved to a new city during a pandemic and you don’t really have to make the effort. When we moved to Vancouver in - that'd be the Vancouver in Washington - we were only 20 minutes from most of our friends in Portland. Close enough to still be in the loop for invites, far enough that it was a pain in the ass trying to get anyone to come over the river and the notorious I-5...
about 1 month ago • 4 min read
classic dumpster fire in a river pic

Let's burn a bridge.

Trust Signals the reinvention co Hey Reader, A couple days ago, I sent the most satisfying exit email of my career. I’m talking chef’s kiss, cc-the-whole-team, “we're done here” energy. I don’t make a habit of broadcasting client exits, but this one? This one’s a case study in how to show your entire ass - and an absolute lack of leadership or accountability. And you know what? I’ll show it to you in a sec, because I have zero to lose in this scenario. (Besides, I think I'm hilarious.) But...
about 2 months ago • 4 min read

Releasing + Recalibrating

Trust Signals the reinvention co Hey Reader, There’s a forest path just down the hill from my house. Most days, that’s my minimum viable movement - a little 20-minute loop I can do no matter how busy I am. Even if it’s wet. Even if it’s hot. (Admittedly, I’ll skip it if it’s especially windy.) I’ve walked this loop so many times now, I don’t even think about it. Sometimes I’ll put on a podcast, or have Chani in my ear, but more and more lately, I just prefer the quiet. That didn’t used to be...
2 months ago • 5 min read

Manifesting, Luck, and Why Shooting Your Shot Works (Even if Astrology Isn’t Your Thing)

Trust Signals the reinvention co Hey Reader, Last Monday, I was on a shuttle heading to Hood River to meet a stranger from the internet - someone I agreed to spend two weeks with in Costa Rica, starting July 8. This is not even close to the weirdest thing I’ve ever done. It was one of those perfect moments where openness met timing. I randomly saw a Facebook post from someone looking for strategic marketing support in exchange for an all-expenses-paid trip to Costa Rica. The catch? She needed...
3 months ago • 3 min read

This is me. This is Trust Signals.

Trust Signals the reinvention co Hey Reader, If you got a weird or partial email from me recently… my bad. I’ve been switching email platforms, and while I’d love to say it was smooth and seamless, the truth is even pros screw it up sometimes. Thanks for hanging in there. Now that we’re on steadier ground, I wanted to take a sec to reintroduce myself and share what you can expect going forward. So let’s start fresh. Hi, I'm Dusti. I work with service-based small business owners to help them...
3 months ago • 1 min read

Dusti Arab is a marketing strategist and the founder of The Reinvention Co, where she helps values-driven business owners build regenerative marketing systems rooted in trust, resonance, and results. She’s the creator of Referral Worthy, the podcast and methodology for turning exceptional client experiences into word-of-mouth engines. With a background in creative direction, messaging, and operations, Dusti specializes in making your business unmistakable - and easier to talk about. If your marketing isn’t working the way it used to, she’s the strategist you call when you’re ready to be known for what you actually do best.