Dusti Arab is a marketing strategist and the founder of The Reinvention Co, where she helps values-driven business owners build regenerative marketing systems rooted in trust, resonance, and results. She’s the creator of Referral Worthy, the podcast and methodology for turning exceptional client experiences into word-of-mouth engines. With a background in creative direction, messaging, and operations, Dusti specializes in making your business unmistakable - and easier to talk about. If your marketing isn’t working the way it used to, she’s the strategist you call when you’re ready to be known for what you actually do best.
Time to clear the decks - start here
Published about 1 month ago • 2 min read
Trust Signals
the reinvention co
Hey Reader,
Whether or not you identify as an astro girlie, I bet you're feeling the call of Big Fall Energy.
Enter... Friday's feisty lil New Moon in Virgo.
The Virgo queen herself
She's sharp, she's organized, and she's here to get. shit. done.
And in today's edition of Trust Signals? I'm going to help you do just that.
Let's get started by clearing out your godforsaken inbox so you can actually think.
Easy Unsubscribe in Gmail
So I discovered this handy new tab in Gmail yesterday.
Underneath Categories, it now says, "Manage Subscriptions."
Click it, and it'll show you all of the things you're subscribed to -with a handy unsubscribe button right next to it.
You are welcome.
Heads up - this only works on desktop, so put your phone down!
Notion now has Offline Mode!
So Notion not having an offline mode has been the only reason I've kept other notes apps on my phone.
My husband and I love scheming and dreaming out in the woods, and having somewhere reliable to store those notes is too important when inspo strikes to leave it to a dicey (or non-existent) signal.
Simply enable offline mode on the pages you want access to on your device of choice, confirm your downloads, and you're ready to go.
Descript's lil robot is ridic helpful.
A huge reason why it took me so long to commit to a podcast is because I was so stressed about sound editing.
My first season, I paid for help editing my podcast, but I knew what I was asking for edits-wise wasn't anything complicated, so I finally bit the bullet and got Descript.
Now, I'm pretty tech savvy and pick up software fast, but what I didn't expect to love was the built-in AI tool, lovingly named Underlord. (Come on, that shit's hilarious. What a genius branding move.)
If you click on this photo, you can see what I asked Underlord to do - tasks that used to amount to a couple of hours of work per short podcast episode.
Underlord can handle 95% of it without any additional input from me.
Underlord improves my podcast recordings in seconds.
The best part? The price is right at $30/month or about $300 annually. This is the best money I pay for software every month.
I know I sound like a sales rep at this point, BUT I have to show you one last thing - because Underlord will automagically create your short-form videos for you.
Instant social media content in your branding? Yes please.
How cool is that? Just set your branding up, and boom, 80% of your marketing assets can be created within this single tool.
There's no better place to start than a Stop Doing List. This is my version of Jim Collins' classic exercise in Good to Great, and there's a podcast episode to go with it.
Join me for the newly-revamped version of my most popular offering, my Quarterly Planning Workshop on September 19th at 9:00am PST.
In this 90-minute session, we'll review what's working, what's not, and start planning what's next. With plenty of time to ask questions and review your plans, I'm excited to partner with you to make Q4 as magic + meaningful as you mean to.
for service-based entrepreneurs who know trust is the real algorithm
Dusti Arab is a marketing strategist and the founder of The Reinvention Co, where she helps values-driven business owners build regenerative marketing systems rooted in trust, resonance, and results. She’s the creator of Referral Worthy, the podcast and methodology for turning exceptional client experiences into word-of-mouth engines. With a background in creative direction, messaging, and operations, Dusti specializes in making your business unmistakable - and easier to talk about. If your marketing isn’t working the way it used to, she’s the strategist you call when you’re ready to be known for what you actually do best.