Trust Signals by Dusti Arab @ the reinvention co
Dusti Arab is a marketing strategist and the founder of The Reinvention Co, where she helps values-driven business owners build regenerative marketing systems rooted in trust, resonance, and results. She’s the creator of Referral Worthy, the podcast and methodology for turning exceptional client experiences into word-of-mouth engines. With a background in creative direction, messaging, and operations, Dusti specializes in making your business unmistakable - and easier to talk about. If your marketing isn’t working the way it used to, she’s the strategist you call when you’re ready to be known for what you actually do best.
Can you help?
Trust Signals the reinvention co Hey Reader - I have some questions for you. Here's what's on my mind as we close out this year: I spent 2025 building two businesses, running workshops, writing more than I have in a hot minute, and growing approximately one metric fuckton of plants. And as I'm trying to figure out what 2026 should look like, instead of making assumptions... I'm just going to ask you. So I made a survey. It's quick, and your answers will directly shape what I focus on and...
Some thoughts on meeting the moment
Trust Signals the reinvention co Hey Reader, It’s that time of year where I write my annual intro for a program I’m in, but this year, it really feels like a reintroduction on so many levels. Hi, I’m Dusti, and on my business card - the first one I’ve had in years - it says I’m a grower, writer, activist, and marketer. If you’re new here, that probably checks out. If you’ve been here a while and find yourself popping an eyebrow and asking, “Are you sure?” I’d respect that, too. Because PHEW...
How to write an email that makes you money
Trust Signals the reinvention co Hey Reader, If you’ve been following my permitting saga, you know things haven’t exactly gone to plan. After my initial product was rejected, I hemmed and hawed about whether or not to bother with it at all. Buuut I’d gotten it in my head that I wanted to do holiday markets, and damnit, I was gonna do holiday markets! So after submitting my raspberry jam and getting it accepted, I got my cottage permit later than planned…which meant I ended up applying to...
The right kind of chaos
Trust Signals the reinvention co Hey Reader, So I wanted to give you a thoughtful essay today on my new favorite book, The Serviceberry, but it needs another few days to simmer so I can tell the story I really want to. Instead, I'm letting you in behind the scenes so you can see what I've been to - and the truth is that it's beautiful and wonderful and MESSY. Proof: Behold the chaos behind the scenes! Ya girl is typically relentless when it comes to keeping a tidy space, but right now,...
How to make small have a huge impact
Trust Signals the reinvention co Hey Reader, I just spent the morning in my favorite possible way - wandering my local Main Street. The area is already thriving small town cute, and it's honestly getting better all the time. Vancouver's getting a lot of revitalization money pumped into it, and living somewhere that's up and coming is new to me. I could get used to it. (But I hope I don't.) Because even in an area that's growing, this year has been brutal for the small businesses down here....
Making decisions + making an impact
Trust Signals the reinvention co Hey Reader, I shouldn’t be surprised by needing to pivot this deep into 2025, but here we are, finding ways to make some magic out of the mess and figure out a way to make it work no matter what. At the end of last week, I found myself in quite the bind. Within about a 2-hour span, I heard back that my cottage permit for the candied jalapeños was rejected, my au pair went down with strep throat, and now I needed to pack for my sister’s destination wedding that...
Pickles and pumpkins and planting, oh my!
Hearth & Hollow September 23, 2025 Hey Reader, How are these cooler days treating you? While I'm ready for sweater weather, the adjustment had me breaking out the space heater for my office. I spent Saturday tromping through the mud with my family out at the pumpkin patch at BiZi Farm, and not gonna lie, my hips are still feeling it! That's what I get for putting my giant toddler in the hiking backpack, I suppose. Anyway, I hope you get out into this week's sunshine with me! Here's this...
Substacks, Summits, and Spooky Sh*t for daaays
Trust Signals the reinvention co Hey Reader, This week's a smorgasbord of links, things to do, and free goodies. Have fun! - D Fresh on Substack: 4:20 is usually a timestamp worth a giggle (and possibly a gummy), but today, it was a deep, beleaguered sigh. 4:20AM is a time no one but farmers and Starbucks employees should be regularly familiar with. Regrettably, my toddler has not gotten the memo about this. We are 10 days deep into a hellscape of not-enough-sleep, which tends to turn me into...
Are you waiting for things to be perfect?
Trust Signals the reinvention co Hey Reader, September into October is always a whirlwind for me, and this year is no exception. Hearth & Hollow was just accepted into the Vancouver Farmer's Market + Holiday Market, which means it's go time for getting our permit paperwork in and fundraising to get our first batch made. This morning, I'm prepping my item for the local library's fundraiser and auction - a quarter's worth of vegetable transplants from my plant CSA in a gorgeous ceramic planter....
Time to get your fall garden in!
Hearth & Hollow September 23, 2025 Hey Reader, Dusti here. It's been a minute! I've been in the backyard, listening to podcasts, running experiments, and growing approximately one metric fuckton of tomatoes. Beginning this week, you'll be hearing from me slightly more often - I'm shooting towards a monthly cadence to share more of what's going on at Hearth & Hollow and in the wider community regarding food security, local resiliency initiatives, and looping you in on the national conversation...
Dusti Arab is a marketing strategist and the founder of The Reinvention Co, where she helps values-driven business owners build regenerative marketing systems rooted in trust, resonance, and results. She’s the creator of Referral Worthy, the podcast and methodology for turning exceptional client experiences into word-of-mouth engines. With a background in creative direction, messaging, and operations, Dusti specializes in making your business unmistakable - and easier to talk about. If your marketing isn’t working the way it used to, she’s the strategist you call when you’re ready to be known for what you actually do best.