Trust Signals by Dusti Arab @ the reinvention co
Dusti Arab is a marketing strategist and the founder of The Reinvention Co, where she helps values-driven business owners build regenerative marketing systems rooted in trust, resonance, and results. She’s the creator of Referral Worthy, the podcast and methodology for turning exceptional client experiences into word-of-mouth engines. With a background in creative direction, messaging, and operations, Dusti specializes in making your business unmistakable - and easier to talk about. If your marketing isn’t working the way it used to, she’s the strategist you call when you’re ready to be known for what you actually do best.
How to make small have a huge impact
Trust Signals the reinvention co Hey Reader, I just spent the morning in my favorite possible way - wandering my local Main Street. The area is already thriving small town cute, and it's honestly getting better all the time. Vancouver's getting a lot of revitalization money pumped into it, and living somewhere that's up and coming is new to me. I could get used to it. (But I hope I don't.) Because even in an area that's growing, this year has been brutal for the small businesses down here....
Making decisions + making an impact
Trust Signals the reinvention co Hey Reader, I shouldn’t be surprised by needing to pivot this deep into 2025, but here we are, finding ways to make some magic out of the mess and figure out a way to make it work no matter what. At the end of last week, I found myself in quite the bind. Within about a 2-hour span, I heard back that my cottage permit for the candied jalapeños was rejected, my au pair went down with strep throat, and now I needed to pack for my sister’s destination wedding that...
Pickles and pumpkins and planting, oh my!
Hearth & Hollow September 23, 2025 Hey Reader, How are these cooler days treating you? While I'm ready for sweater weather, the adjustment had me breaking out the space heater for my office. I spent Saturday tromping through the mud with my family out at the pumpkin patch at BiZi Farm, and not gonna lie, my hips are still feeling it! That's what I get for putting my giant toddler in the hiking backpack, I suppose. Anyway, I hope you get out into this week's sunshine with me! Here's this...
Substacks, Summits, and Spooky Sh*t for daaays
Trust Signals the reinvention co Hey Reader, This week's a smorgasbord of links, things to do, and free goodies. Have fun! - D Fresh on Substack: 4:20 is usually a timestamp worth a giggle (and possibly a gummy), but today, it was a deep, beleaguered sigh. 4:20AM is a time no one but farmers and Starbucks employees should be regularly familiar with. Regrettably, my toddler has not gotten the memo about this. We are 10 days deep into a hellscape of not-enough-sleep, which tends to turn me into...
Are you waiting for things to be perfect?
Trust Signals the reinvention co Hey Reader, September into October is always a whirlwind for me, and this year is no exception. Hearth & Hollow was just accepted into the Vancouver Farmer's Market + Holiday Market, which means it's go time for getting our permit paperwork in and fundraising to get our first batch made. This morning, I'm prepping my item for the local library's fundraiser and auction - a quarter's worth of vegetable transplants from my plant CSA in a gorgeous ceramic planter....
Time to get your fall garden in!
Hearth & Hollow September 23, 2025 Hey Reader, Dusti here. It's been a minute! I've been in the backyard, listening to podcasts, running experiments, and growing approximately one metric fuckton of tomatoes. Beginning this week, you'll be hearing from me slightly more often - I'm shooting towards a monthly cadence to share more of what's going on at Hearth & Hollow and in the wider community regarding food security, local resiliency initiatives, and looping you in on the national conversation...
The dream worth the effort
Trust Signals the reinvention co Hey Reader, My son Emerson is two and half, and like most kids that age, he absolutely loves going to the park. My husband and I usually take him to the one closest to our house, but last week, we opted for one a little further away (but closer to ice cream). It was the right call - he got right to work exploring the new structure, giving a balance beam a try even when he couldn't reach the rails on either side of him. To Emerson, dad is more of the fun park...
What will no longer wait?
Trust Signals the reinvention co Hey Reader, So I finally read The Alchemist. I’ve seen it on so many self-help shelves over the years but never actually picked it up. After seeing it on Kindle Unlimited the other day, I was out of excuses not to. Halfway in, it felt like the book had grabbed me by the shoulders and shaken me. I put it down to take a walk through the woods with tears in my eyes, confronted once again by the fact that I couldn’t keep ignoring - that I wasn’t living out what I...
Time to clear the decks - start here
Trust Signals the reinvention co Hey Reader, Whether or not you identify as an astro girlie, I bet you're feeling the call of Big Fall Energy. Enter... Friday's feisty lil New Moon in Virgo. The Virgo queen herself She's sharp, she's organized, and she's here to get. shit. done. And in today's edition of Trust Signals? I'm going to help you do just that. Let's get started by clearing out your godforsaken inbox so you can actually think. Easy Unsubscribe in Gmail So I discovered this handy new...
How to actually find your people
Trust Signals the reinvention co Hey Reader, Building community as an adult is hard. Especially when you’ve just moved to a new city during a pandemic and you don’t really have to make the effort. When we moved to Vancouver in - that'd be the Vancouver in Washington - we were only 20 minutes from most of our friends in Portland. Close enough to still be in the loop for invites, far enough that it was a pain in the ass trying to get anyone to come over the river and the notorious I-5...
Dusti Arab is a marketing strategist and the founder of The Reinvention Co, where she helps values-driven business owners build regenerative marketing systems rooted in trust, resonance, and results. She’s the creator of Referral Worthy, the podcast and methodology for turning exceptional client experiences into word-of-mouth engines. With a background in creative direction, messaging, and operations, Dusti specializes in making your business unmistakable - and easier to talk about. If your marketing isn’t working the way it used to, she’s the strategist you call when you’re ready to be known for what you actually do best.